What is a Business Case, and What its Purpose?

In this episode of “IN Practice Podcast” we’ll talk about the value of creating a Business Case and how it can be used to assist decision-makers decide whether or not to go forward with a project by providing a comprehensive evaluation of the opportunity’s risks and rewards.

ABOUT IN PRACTICE

“IN Practice” is a podcast that combines practical management concepts, best practices, and advice from the business world to help you become better at analyzing issues, seizing opportunities, mastering decision-making and delivering change. Every episode is filled with advice you can practice in your workplace.

The host, Loay Dirar is a seasoned corporate strategy and transformation advisor with over 22+ years of experience in management consulting and strategy. He specialises in enabling organisations to achieve sustainable growth, operational excellence, and strategic resilience. His expertise spans strategy formulation, mergers and acquisitions, change management, and strategic risk management. Loay has advised more than 40 organisations across the MENA region and globally, and holds a Master’s degree in Strategic Planning from Edinburgh Business School, as well as multiple professional certifications.