What is a Business Case, and What its Purpose?

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In this episode of “IN Practice Podcast” we’ll talk about the value of creating a Business Case and how it can be used to assist decision-makers decide whether or not to go forward with a project by providing a comprehensive evaluation of the opportunity’s risks and rewards.

ABOUT IN PRACTICE

“IN Practice” is a podcast that combines practical management concepts, best practices, and advice from the business world to help you become better at analyzing issues, seizing opportunities, mastering decision-making and delivering change. Every episode is filled with advice you can practice in your workplace.

The host, Loay Dirar, educates, writes, and advises on strategy development and implementation, as well as change management and risk management for major regional organizations in the Middle East and North Africa. He has 20 years of management experience, including ten years as a manager in multinational subsidiaries of organizations based in the Middle East and North Africa (MENA).