BCG Matrix Template

This simple, ready to use BCG Matrix analysis template developed by the Boston Consulting Group (BCG) provides a practical starting point for assessing an organization’s product or service portfolio based on market growth and relative market share. The PowerPoint template format enables quick setup and structured analysis, making it suitable for organizations and teams of all sizes, from small businesses to large, complex organizations.

When to use:
At the early stages of strategy formulation, during strategy refresh cycles, or when reviewing portfolios to define investment priorities, growth focus, and resource allocation.

How to use:
Systematically assess each product or service across the four BCG categories: Question Marks, Stars, Cash Cows, and Dogs using market growth data, internal performance metrics, competitive analysis, published information, and cross functional workshops. Evaluate each category in terms of investment needs, cash generation, and strategic role. The template is supported by a guided framework that explains how to complete each section.

Outcome:
Develop a shared, evidence based view of the portfolio to inform strategic choices, investment decisions, portfolio balance, and long term growth planning.