How to Address and Prevent Strategic Drift in your Business

In this episode of “IN Practice Podcast” we will talk about Strategic Drift and its negative impacts on degrading the company’s strategy over time without direct intervention. We will also cover the reasons why strategic drift can be a major problem for organizations and may result in the loss of strategic focus and direction, market share, and competitiveness. Then we will go over the three steps you can take to avoid strategic drift in your company.

ABOUT IN PRACTICE

“IN Practice” is a podcast that combines practical management concepts, best practices, and advice from the business world to help you become better at analyzing issues, seizing opportunities, mastering decision-making and delivering change. Every episode is filled with advice you can practice in your workplace.

The host, Loay Dirar is a seasoned corporate strategy and transformation advisor with over 22+ years of experience in management consulting and strategy. He specialises in enabling organisations to achieve sustainable growth, operational excellence, and strategic resilience. His expertise spans strategy formulation, mergers and acquisitions, change management, and strategic risk management. Loay has advised more than 40 organisations across the MENA region and globally, and holds a Master’s degree in Strategic Planning from Edinburgh Business School, as well as multiple professional certifications.