How to Develop a Sound Business Case

Live Webinar On LinkedIn

18 March 4:00pm GMT

Are you looking for a way to make better business decisions? Do you want to be able to align your company’s investment decisions with its strategy? If so, then you need a well-developed business case. This webinar is designed to give you an overview of how to develop a business case targeted to an intended audience with appropriate information and structure.

What is a Business Case?

A business case is a document that outlines the financials, value for money, and risks associated with a particular course of action or investment decision. A comprehensive business case should include a detailed analysis of the costs and benefits associated with a proposed project, investment, strategic initiative or product, including an assessment of its risks, opportunities, and potential returns. It should also consider the competitive environment, customer needs, procurement capabilities, economic values, internal resources, and other relevant factors.

ABOUT THE SPEAKER

Loay Dirar, educates, writes, and advises on strategy development and implementation, as well as change management and risk management for major regional organizations in the Middle East and North Africa. He has 20 years of management experience, including ten years as a manager in multinational subsidiaries of organizations based in the Middle East and North Africa (MENA).