Coca-Cola is a household name and has been around for over a century. It all began in 1886, when John Styth Pemberton, an Atlanta-based pharmacist, invented the syrup for Coca-Cola. The beverage quickly became popular and was sold in soda fountains across America.
The business model of Coca-Cola is built on a solid strategy of brand recognition and market share. The company has invested heavily in marketing and advertising over the years, allowing it to become one of the most recognizable brands in the world. Its iconic logo and red-and-white colour scheme are instantly recognizable even in other countries, making it a global presence.
Coca-Cola has consistently ranked among the top 10 brands worldwide and was named the world’s most valuable brand by Forbes in 2020. This is mainly due to its consistent market share of about 20% of all carbonated soft drink sales globally. This impressive market share is primarily due to Coca-Cola’s expansive distribution network, which allows them to reach customers in more than 200 countries worldwide.
Coca-Cola has diversified its portfolio beyond classic products like Coke and Sprite to remain competitive in today’s marketplace. In recent years, they have introduced new drinks like Diet Coke and Cherry Coke and energy drinks such as Monster Energy and Full Throttle. They have also introduced other food products like Dasani water, Simply juice drinks, and Minute Maid juices to capitalize on consumer trends. These strategic moves have allowed Coca-Cola to remain competitive while continuing to grow its market share.
In conclusion, Coca-Cola’s success is a testament to its robust business model, strategic marketing initiatives, and impressive market share that have allowed it to remain one of the leading brands worldwide for over a century.
