13 January 2026
In strategic planning, besides staying highly focused on the company’s direction and remaining close to its core capabilities, there is another important economic principle: the ability to prioritize.
Not every company “has it all.” In fact, no company does. This is something I constantly remind my clients of.
If we examine prioritization closely, we find that it lies at the very heart of economics. The entire discipline is built around it.
Prioritization is fundamental to economics because it is the primary mechanism for managing scarcity and allocating limited resources effectively.
Strategy and economics are inherently linked.
You cannot practice strategy effectively without a true understanding of economics.
As Greg McKeown stated, “Strategy execution requires a focus on the critical few, not the trivial many.”
Ultimately, this highlights the strong connection between the two:
Strategy equals economics.
Prioritization sits at the core of economics.
Therefore, priority equals economics, and economics equals strategy.
At the end, strategy is the science of focusing on the few.
