Many executives and senior managers see business model innovation as a path to major growth, but few know how to apply it in practice. In Seizing the White Space, Mark Johnson provides a clear and practical guide for doing exactly that.
The book explains the four core building blocks of successful business models and shows, through real case studies, how companies use them to unlock new growth. These examples include serving unmet customer needs, entering new markets, and responding to major shifts in technology, regulation, and demand. Johnson also outlines a step-by-step process for designing and scaling new business models, while addressing the management challenges that often cause innovation efforts to fail.
