15 January 2026
If a strategy is not implemented, it is just a waste of time and effort. If the vision and mission are not translated into tangible actions, they remain nothing more than hallucinations.
Strategy is not a document, a fancy PowerPoint deck, or what I call a paper exercise. It is a direction, a practical field guide for taking action toward the company’s future.
The process of developing a strategy misleads many people. They fall in love with endless procedures and analyses, while in reality, they take no single steps toward implementation.
As Sergio Marchionne once said, strategy should set the borderline of what needs to be done.
I have seen many organizations fall into the trap of perfecting KPIs, strategy maps, and initiative names, while nothing is actually implemented on the ground.
It is sad to see strategy trapped in bureaucratic systems and reduced to a regulatory or administrative function, similar to HR or organizational excellence.
To conclude:
“Strategy without execution is hallucination.”
