Executives today face many strategy ideas, often with conflicting advice. It is unclear whether companies should focus on size, speed, innovation, or adaptability. As markets become more uncertain and complex, choosing the right strategy has become harder than ever.
In Your Strategy Needs a Strategy, Martin Reeves, Knut Haanæs, and Janmejaya Sinha explain that there is no single best strategy for all situations. Instead, leaders must first understand their business environment. The book introduces five clear strategy approaches and shows how to match each one to different conditions. It offers practical guidance to avoid strategic mismatch and make better decisions across diverse businesses and markets.
