GE McKinsey Matrix Template

This simple, ready to use GE McKinsey Matrix template provides a practical starting point for evaluating and prioritizing strategic moves, business units, products, or services based on industry attractiveness and competitive strength, as illustrated in the matrix. The PowerPoint based format template enables quick setup and structured portfolio analysis, making it suitable for organizations and teams of all sizes, from focused enterprises to large, diversified organizations.

When to use:
At the early stages of strategy formulation, during strategy refresh cycles, or when reviewing portfolios to guide investment decisions, growth priorities, and resource allocation across business units.

How to use:
Assess each business unit or offering against defined criteria for industry attractiveness (e.g., market growth, profitability, regulation) and competitive strength (e.g., market position, capabilities, cost structure). Plot each unit on the matrix to determine the appropriate strategic posture Invest/Grow, Protect, Harvest, or Divest. Validate assessments through cross functional workshops involving strategy, finance, operations, and leadership teams.

Outcome:
Develop a shared, evidence based view of the portfolio to support disciplined investment decisions, portfolio balance, strategic focus, and long term value creation across the organization.