Generic Strategy Matrix Template

This simple, ready to use Generic Strategy Matrix template provides a practical starting point for defining an organization’s competitive positioning based on competitive advantage (cost leadership vs differentiation) and competitive scope (broad vs narrow), as illustrated in the matrix. The PowerPoint based format template enables quick setup and structured strategic analysis, making it suitable for organizations and teams of all sizes, from focused players to large, complex enterprises.

When to use:
At the early stages of strategy formulation, during strategy refresh cycles, business planning cycles, or when reassessing competitive positioning, value propositions, and go to market choices.

How to use:
Assess the organization, business unit, or offering against the two dimensions of competitive advantage and competitive scope. Determine whether the strategic posture aligns with Cost Leadership, Differentiation, Cost Focus, or Differentiation Focus. Validate positioning through analysis of costs, capabilities, customer needs, and competitor behavior, supported by cross-functional strategy workshops.

Outcome:
Develop a clear, coherent view of competitive strategy to guide strategic choices, capability investments, market focus, and consistent execution across the organization.