Business Model Canvas

This simple, ready to use Business Model Canvas template provides a structured and practical starting point for designing, visualizing, and stress testing an organization’s business model across its core building blocks, including value propositions, customer segments, channels, customer relationships, key activities, key resources, partners, cost structure, and revenue streams, as defined by Osterwalder & Pigneur.

The PowerPoint based format canvas enables rapid setup and disciplined business model analysis, making it suitable for organizations of all sizes from early stage ventures and focused initiatives to large, complex organizations undergoing strategic renewal or transformation.

When to use:
At the early stages of strategy formulation, during strategy refresh cycles, business planning exercises, operating model design, innovation initiatives, or when reassessing how value is created, delivered, and captured across the organization.

How to use:
Define target customer segments and articulate clear value propositions for each segment. Identify the channels and customer relationships required to reach and retain customers. Determine the key activities, resources, and partners needed to deliver value, and map the resulting cost structure and revenue streams. Validate assumptions through management workshops, customer insights, financial analysis, and cross-functional discussions.

Outcome:
Develop a clear, shared, and coherent view of the organization’s business model to support strategic decision making, alignment across functions, prioritization of initiatives, and effective execution of strategy.