Ansoff's Matrix Template
This simple, ready to use Ansoff’s Matrix analysis template provides a practical starting point for identifying and evaluating an organization’s growth options across products and markets. The PowerPoint template format enables quick setup and structured analysis, making it suitable for organizations and teams of all sizes, from small businesses to large, complex organizations.
When to use:
At the early stages of strategy formulation, during strategy refresh cycles, or when defining growth strategies, expansion priorities, and risk appetite.How to use:
Systematically assess growth opportunities across the four Ansoff strategies: market penetration, product development, market development, and diversification by using market data, internal performance insights, competitive analysis, published information, and cross functional workshops. As a strategist you need to evaluate each option in terms of risk, capability requirements, and strategic fit. The template is supported by a guided framework that explains how to complete each section.Outcome:
Develop a shared, evidence based view of growth pathways to inform strategic choices, portfolio balance, resource allocation, and long term growth planning.
