Product Life Cycle Analysis Template

This simple, ready to use Product Life Cycle (PLC) analysis template provides a practical starting point for understanding how an organization’s products or services evolve over time, from development and introduction through growth, maturity, and decline. The PowerPoint template format enables quick setup and structured analysis, making it suitable for organizations and teams of all sizes, from small businesses to large, complex organizations.

When to use:
At the early stages of strategy formulation, during strategy refresh cycles, or when reviewing product portfolios to assess growth potential, profitability, and sustainability over time.

How to use:
Systematically assess each product or service against the Product Life Cycle stages using sales trends, market growth data, cost and margin information, publised informaiton, competetion analysis and cross functional workshops. Use the life cycle position to link products to the BCG Matrix categories (Question Marks, Stars, Cash Cows, and Dogs), supporting consistent portfolio classification and investment decisions. The template is supported by a guided framework that explains how to complete each section.

Outcome:
Develop a shared, evidence based view of product and service performance over time to inform portfolio strategy, resource allocation, investment prioritization, and long term strategic planning.